Only last century did the Internet came into being and video-calling applications like Skype have been around since early 2003. But the strange bit is that only now has the fitness industry embraced the advantages of reaching out to consumers online, through booking personal trainers. Online coaching classes haven’t yet taken off in India as it has US in the past decade. But the welcome change now is that it’s easier to book a personal trainer than ever before. There is a host of websites that offer this service from an hourly to monthly basis. Which means consumers now have more choices and are able to book someone who is best suited to their requirements. There are also several online consultation platforms that connect bodybuilders, fitness experts, physiotherapists, yoga teachers, weight-loss experts with people who don’t mind going that extra mile for sound advice and are willing to pay for it.
The second edition of The Fit Expo will set a benchmark in the wellness and fitness industry. It is going to change the outlook of millions towards their own health, food and fitness habits. It took us a lot of time, effort and hard work to bring such a huge product mix and this year we expanded our reach by bringing in all four verticals together — fitness, food, sports and wellness. We have something for everyone and for all ages. Adding spice to this year’s show, we have brought in a huge line-up of national and international experts and celebrities from the industry. This year there will be so much to see, explore, learn and experience that these two days are really going to fall short. We already have hundreds of registrations from visitors and participants from all over east and Northeast India. So don’t miss The Fit Expo 2017, because you will have to see it to believe it — Gagan Sachdev, chief convener, The Fit Expo
THE MASTERCLASS OF MUSCLE was a show I had conceptualised and hosted with my coach and the foremost strength training authority in India – Kaizzad Capadia. The show was an AFP for Neulife, a supplement superstore brand I was managing back then. This segment of the very popular series delves into the first of the most important triad of muscle building – SQUATS. Kaizzad Capadia, the grand master of strength training, takes you through the fine details of the proper form and technique that can help you lift not just better, but stronger and heavier.